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| Pharmaceutical Companies - Connecting To Our Physicians And Practices
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What Can We Do For You?
Hudson IPA offers Pharmaceutical Companies a variety of marketing, sponsorship and market research services. We can work with pharmaceutical companies to design targeted marketing campaigns, sponsor one of our many physician conferences, or host market research studies. Having direct access to a large physician-member audience, Hudson IPA can tailor these programs to suit individual business goals.
Targeted Marketing |
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- Hudson IPA has a Marketing Program that can assist you with reaching your goals while conforming to the PhRMA Code.
- Direct marketing capabilities (Internet, mail and/or e-mail), with all of our physicians.
- Hudson IPA has advanced software which allows your detailed messages to have direct access to targeted physicians. Example: sending a drug ad or survey to all of the cardiologists who live in Westchester county only.
- Hudson IPA now has advertising available in it's monthly newsletter on its web site and broadcast faxes which connects to over 800 practices within it's physician network.
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e-Detailing and Product Information
Hudson IPA's e-Detailing programs allow Pharmaceutical Companies to obtain valuable, direct feedback from our physician community using a variety of online tools. Examples include: |
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- On-line surveys and slide shows,
- Audio and video summaries of clinical presentations and seminars,
- Links to product web sites and online studies that demonstrate a drug's efficacy.
- Advance tracking software, which allows Hudson IPA to monitor physician behavior online and report back with the results.
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Sponsorship
Sponsorship of upcoming Hudson IPA seminars, which offer CME credits, is also a way to reach a great number of physicians while conforming to strict guidelines. The seminars offer direct exposure to our physicians.
Rapid Interactive Communications
Internet technology provides new opportunities for rapid feedback regarding adverse events and other valuable clinical and marketing issues. Hudson IPA has developed on-line communication tools for office managers; and is also exploring innovative approaches using PDAs and wireless e-mail devices for drug interaction information, market research studies and clinical trial data collection.
To Find Out More:
If you would like to find out more about how you can connect to
Hudson IPA physicians, please click
or
call (914) 366-4472 |
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